Orange Entreprenad

A modern logo for a construction company based on the construction industry's most iconic symbol - the safety helmet.

The Brief

Orange Entreprenad needed a logo to represent the business clearly and professionally. The key requirement was simple but important: the logo had to be understandable even without the company name, and it had to use orange as the primary color to echo the company's name. The challenge was to make something both instantly recognizable and timeless within the construction industry.

The Concept

The concept is built around the most iconic symbol in construction - the safety helmet (hard hat). It is immediately recognizable and clearly communicates what the company does. The helmet is rendered in a clean, modern style that works equally well at large and small sizes.

Orange gives energy and visibility while black typography provides strong contrast and legibility. The design holds its impact at any size or medium.

Color Palette

The color palette centers on orange as the primary color - a warm, energetic shade that is not too aggressive. It's paired with black for the company name. The combination keeps the logo readable on both light and dark backgrounds.

Applications

The logo was delivered applied across business cards, letterheads, vehicle branding, and construction site signage. The simple but strong design holds its impact at any size or medium.