Östgöta KBT

Östgöta KBT is a psychology practice that came to us through a referral from an existing client. They were just getting started and needed help with their entire visual identity, from logo and color palette to a website that could represent their practice and services.

We started by understanding the practice and its audience. A psychology practice needs to communicate safety, professionalism, and care. We landed on a purple color palette that symbolizes mind and reflection, a color often associated with psychology and mental health. The logo was designed to be clean and approachable without feeling clinical.

The entire visual profile was developed with typography, graphic elements, and imagery that together create a cohesive and recognizable identity.

The site was built in WordPress with a responsive theme that reflects the visual profile. The focus was on presenting the practice's services in a clear and inviting way. Visitors seeking help should feel welcome and quickly find the information they need, whether they visit the site from a computer or a phone.

1. Complete visual identity: Logo, color palette, typography, and graphic guidelines
2. Purple color palette: Thoughtful color choice symbolizing mind and psychological care
3. Responsive website: Works equally well on mobile and desktop
4. Service presentation: Clear structure making it easy to understand the practice's offerings
5. Approachable design: Inviting and safe feel that matches the nature of the practice

Östgöta KBT got a complete visual identity and a professional website they can be proud of. The brand communicates exactly the safety and seriousness that a psychology practice needs, and the site gives potential clients a positive first contact with the practice.