Didi städ

A clean and elegant visual identity for a cleaning company that conveys calm, professionalism and security.

The Brief

Didi Städ is a cleaning company focused on delivering professional, reliable, and trustworthy cleaning services. They wanted a visual identity that would reflect calmness, cleanliness, and professionalism while creating a welcoming and secure feeling for their customers.

The goal was to develop a logotype and visual identity that would work equally well in digital and print applications, clearly communicating the company's values and expertise in the cleaning industry.

The Concept

We developed a visual identity centered around a green color palette and an olive branch symbol. The olive branch represents peace, cleanliness, and naturalness - values that perfectly suit a cleaning company wanting to convey calm and security.

The modern typography combines with natural elements to create a clean, elegant, and recognizable brand identity. The result is a balanced design that feels both professional and approachable.

Color Palette

The color scheme builds on different shades of green associated with nature, cleanliness, and harmony. The green tones are complemented by neutral colors to create a palette that is both calming and professional.

The color choices strengthen the feeling of freshness and trustworthiness, while distinguishing Didi Städ from competitors who often use blue or red color schemes.

Applications

The new visual identity has been adapted to work seamlessly across all touchpoints. From business cards and stationery to digital platforms and vehicle branding.

The logotype works equally well in color and black and white, and is optimized for both large and small formats. This ensures that Didi Städ's professional image is communicated consistently regardless of medium.